Want to Sell Your San Diego Luxury Home?



Do you really, really want to sell your San Diego luxury home?

If so, here are some things you and your real estate agent can do to make this happen:

1. Unless you have CCR’s or other laws prohibiting it, consider putting up a sign. And if that’s not possible, make sure your address can be seen from the street. I can’t tell you the number of times I have had to circle blocks, trying to match photos to the exterior of a home–and hope that the unmarked home is the correct address.

2. Modern lockboxes for keys are a Godsend for sellers, buyers and agents. Not only do these 21st Cenury miracles record who entered the home and the time they did so, they also allow potential buyers to actually see their home. Cannot share the number of times we have had qualified/cash buyers for lovely homes in Carlsbad, Del Mar, Encinitas Rancho Santa Fe and La Jolla–and listing agents, unfortunately, could not accommodate our showing requests because of schedule conflicts. I am frequently left with no choice but to scratch that home from our showing list. A lockbox (even one left buy seller just outside the door in hidden spot) would allow home to be shown. If you are a seller who is serious about selling your San Diego luxury home, ask your agent about this possibility!

3. It goes without saying that your home should be listed in the MLS (aka Sandicor in San Diego), so that your home receives widest exposure possible. Of course, there may be a period when you are getting your home prepared for sale and are not yet ready for “prime time.” During this time you may elect to be a pocket listing–but the pressing end goal should be to have your home online and in the San Diego MLS as soon as possible where it will hit thousands of agent’s websites almost immediately. Your goal? To receive widest exposure possible and sell listed home for highest price possible.

If I had to choose one of these three as most important, it would probably be #2 and the lack of lockbox. I accept that agents get busy and can’t meet at a given time. At the same time, though, we have clients on an even tighter schedule and if an agent isn’t available to show your home, we are likely to scratch your home off our list. You may not want a lockbox hanging on your door and we understand that apprehension. But why can’t your lay it out, at your discretion, in a flower pot or other hidden spot so that I can show your home and possibly sell it to a very qualified buyer (who happens to be in town for just a few hours?). We can set an appointment time, you can step outside–and we can show, and just possibly, sell your home.

Doesn’t that work for you?