price my San Diego homeIn tough markets, how should I price my San Diego home to sell?

It’s a common question: What can I do to help sell my San Diego or Carlsbad or Encinitas home?

It’s painful to have the low real estate comparables that come from foreclosures and short sales in the neighborhood–and it’s a jab that’s affecting home values even in such luxury markets as Rancho Santa Fe, La Jolla, Del Mar, Coronado–and the Carlsbad, Encinitas and La Costa neighborhoods.

This video advice comes from Jay Papasan, who with Gary Keller and Dave Jenks co-authored the best seller Shift: How Top Real Estate Agents Tackle Tough Times. It offers some solid advice for anyone wanting to sell their home–regardless of where they live.

Many home buyers, on the other hand, want basement pricing and expect the San Diego real estate market to mirror the dismal declines suffered by other sun states like Arizona and Nevada.  That will be difficult to find–and it appears that our real estate market here is beginning to stabilize–thanks in part to banks who are more carefully checking the values of homes sold as short sales or REO’s.

Markets change, and so does much of the advice. Feel free to call Scott or Roberta Murphy with questions at either 760-613-6190 or 760-942-9100 or email  You may also check comparable San Diego homes for sale below by inputting your search criteria at the bottom of this page: